As per a Pew Research Centre Study,
18 to 49-year-old people get most information online. At least 77% of Internet
users read blogs. Thus, businesses with blogs get 126% more lead growth than
the ones devoid of blogs. 61% of US consumers make a purchase only after
reading relevant content on the Internet. These statistics show that content is
still the king when it comes to digital marketing. Here are the top five ways to write killer
contents that will hook the attention of your audience.
1.
Create strong headlines
Image
source: mediaengagement.org
80% of your target audience will read your
headlines. But, only 20% of them will read the rest of your content. So if your
content has a vague headline, you can prepare to lose the maximum of your
potential customers.
How
to write strong headlines?
- Include specific numbers
The team at essaycritics suggests that using odd numbers in headlines can
help people believe and recall the information more easily.
Example:
- 23 thoughts one has while watching ‘Manhattan.’
- 5 reasons I hate dancing
- Provide a good reason for reading your content
Nearly 89% of blogs get less than 100 shares.
Thus, your headlines should give a strong reason why your readers should read
& share your content.
Examples:
- Increase your website traffic with these 5 awesome
steps - 9 facts about MyAssignmenthelp
that will blow your mind
- Convey a sense of urgency
Your target audience may not read the rest of
your content if the headline doesn’t consist of a sense of urgency.
Examples:
- 7 Blogging Tips Every Blogger Should Start
Implementing Right Now - Reading this post will make you happy instantly
The headline determines whether or not your audience will go through the rest of your work. Remember, a great headline is a promise. Your target audience will scroll down because they would expect you to deliver on the promise.
Also Read : Moviesflix Pro
2.
Provide answers through your content
Let’s assume that you run a beauty product
company online. Your target audience is looking for tips to get rid of oily
skin. But, you end up delivering contents related to hair care. Outcome? Your
potential customers will be diverted to other websites. So, your content must
provide quick and relevant answers to the questions of your users.
How
to answer your users’ queries?
- Use the right SEO tools to
figure out the keywords your audience is using to look for answers related to
your nature of business. - The keywords will give you
an idea about the questions your potential customers are asking on Google. So,
write contents based on those queries and provide relevant answers through
tips, lists or infographics. - Go into as much detail as
possible while writing the content. Let’s say you are writing about what not to
include in an essay. You should also explain why your readers shouldn’t include certain points in their work.
Whether you write a blog post or
infographics, make sure your target readers are able to gain knowledge from it.
It should serve a purpose. Also, your content should be easy to scan so that
people can pick the important bits without any hassle.
3.
Make your content scan-friendly
Image
source: searchengineland.com
The fact is reading online is way difficult
than reading from print. The distraction is quite normal when there’s a lot of
stuff competing for your readers’ attention on the website. From images,
headlines to colours and hyperlinks, it’s easy for your readers to get confused
if your content is not scan-friendly.
How
to make your content scan-friendly?
- Break a complex topic into shorter posts
You don’t want your readers to get confused
while scanning through a complex topic. Thus it is better if you could break
that topic into a series of posts.
Say your topic is ‘how to write a perfect assignment?’ So, you can try breaking it
down into ‘how to pick a topic?’ or ‘how to write an introduction?’ and so
on.
- Structure your paragraphs in the inverted-pyramid
style
The inverted-pyramid style lets you write
your conclusion first. Then you can support it with the sentences or points
that are important to your topic. This can help readers move from point to
point easily.
- Use the white spaces smartly.
You can make complex contents simpler just by
introducing lots of white space. It is even better if you feature one idea per
paragraph and keep them short.
Your audience will not come to your website
because they wanted to read flowery prose. They come to get specific
information and that too quickly. In short, good scannable content is what your
target audience is looking for.
4.
Prove the credibility of your content
Make your content credible enough to earn the
trust of your readers. Your blog is the reflection of your company. If the
information in your blog is proven inaccurate, it could ruin the reputation of
your blog.
How
to enhance the credibility of your content?
- Link to other quality
websites that can make your work or topic sound more credible. Make sure the
website you are linking to is a trusted and authoritative source. - Try to link to as many
contents as possible. The more you back up, the more trusted your content
appears to be. - Include relevant examples,
statistics and facts to support your information in the content.
Accuracy builds trust with your readers. Have
you seen the movie ‘Shattered Glass’? If you haven’t, then you should because it
shows what inaccuracy can do to your reputation.
5.
Compel your readers to engage with your content
Image
source: pandologic.com
Who loves to attend a boring lecturer’s
class? Nobody. The same is the reaction when your contents do not spark
engagement with your target clients. Remember, an engaged audience will hang on
to every word you mention in your content.
How
to make your contents engaging and thought-provoking?
- Leave your readers with
relevant questions.It means that you need to include questions that will help
your readers reflect on the implementation of the knowledge you’ve provided. - Include a promising
introduction Tell your readers why they should care to read your entire
content. - Weave a story into your
post or try an anecdote in the introduction of your content to hold the
attention of your target readers. Stories clarify your points clearly than any
other methods.
The equation is simple. If your content is
engaging, it will spark a flurry of comments. The comments determine that your
content is worth noticeable on the SERPs. This is also a great way of getting
huge traffic and revenue to your website. you can also add images or videos to
communicate better with your audience
Wrapping
Up,
Writing engaging and
perfect contents can be easier if you try out the steps discussed above. From
creating strong headlines to linking credible sources to your post, implement
every tip to attract the attention of your readers. It may not happen overnight.
It will take time, but get all the elements right and you will be able to write
contents like a pro.
Author
Bio:
Ricky
is a full-time associate professor at a reputed university in London. He also
provides students with reviews at
Trustedessayreviews. Ricky loves to bake pastries in
his free time.
